Chief Marketing Officer

About Route One Group

Route One Group is a conglomerate of companies dedicated to revolutionizing the trucking industry. With over a decade of experience in the American market and a strong base in Chisinau, we bring together innovation, technology, and operational excellence across 7 distinct business units. Our service portfolio spans IT solutions, mobile applications, advanced navigation systems, dispatching, logistics, freight, and vehicle transportation. As we continue to scale, we are looking for a marketing and growth leader to architect and drive our next phase of strategic expansion.

We are seeking a visionary Chief Marketing Officer to lead marketing, growth, and brand strategy across all Route One Group business units. This executive will report directly to the CEO and serve as a core member of the leadership team, responsible for aligning multi-brand marketing with overarching business objectives, scaling Route One Group’s influence in the U.S. logistics sector, and driving unified growth strategies across our companies.

Key Responsibilities:

Define and execute the overarching marketing and growth strategy for all 7 business units.
Build and lead a high-performing, cross-functional marketing team that supports diverse verticals under one brand ecosystem.
Drive market expansion strategies in the U.S., targeting key segments of the trucking and logistics industry.
Conduct comprehensive market analysis to uncover trends, customer insights, and competitive opportunities.
Focus on acquiring new customers and retaining existing ones through personalized experiences and targeted marketing.
Collaborate closely with business development, product and sales teams to synchronize lead generation, customer engagement, and conversion strategies.
Develop brand positioning and messaging that resonates across digital, traditional, and partner channels.
Initiate go-to-market strategies for new products and services, including business model design and product-market fit testing.
Foster strong partnerships and external relationships that support brand credibility and market reach.
Manage the budget for growth initiatives, ensuring effective resource allocation by establishing performance metrics and KPIs to track the effectiveness of all marketing efforts.

Requirements:

Demonstrated progressive experience in marketing and business growth roles.
Proven experience leading marketing strategy and execution across multiple business units. Experience as a CEO or executive of a marketing company is a strong advantage.
Expertise in logistics, freight, transportation, or related sectors is highly preferred.
Strong command of market analysis, competitive strategy, and data-driven decision-making.
Deep understanding of marketing and sales alignment in B2C and B2B environments.
Proficiency in English, Russian, and Romanian.

Recruitment Process